http://adage.com/article/news/coca-cola-addresses-obesity-ads/239163/
Excellent educational commercial message… Yes they are fighting back but it is responsible advertising. They are right to fight. It shouldn't be about BANNING snack foods (or foods that some deem as unhealthful) — all foods can fit into a healthful active lifestyle. The trick is knowing which foods are a "sometimes" foods (which really isn't that hard to figure out). Hopefully these messages about "sometimes" foods will become a trend in advertising and the consumer will start to benefit, the need for discussions on product bans will become a thing of the past and maybe future ads like this will get a bit more entertaining?? :) I'd love to be given the challenge to create a few!!
http://adage.com/article/news/coca-cola-addresses-obesity-ads/239163/ |
AuthorExpression of artistic style, original ideas, and ability to use the tools are only part of solution — real success comes when creative skills and managerial skills are combined. This is my passion. Archives
April 2015
Categories
All
|