Express of artistic style and layout ability is half the battle --
the real challenge comes in putting it together;
targeting and understanding the market;
and then making sense of it for today’s consumer.
As a Creative Director it is my responsibility to do that.
the real challenge comes in putting it together;
targeting and understanding the market;
and then making sense of it for today’s consumer.
As a Creative Director it is my responsibility to do that.
Bell Institute of Health and Nutrition General Mills: Brand Compliance; Educational Toolkit Design (PowerPoint Presentation, Printed pieces included: Menu Activity, Leader Guide, Certificate of Program Completion, Menu Activity, Quiz, Digital On-Line Digital Resource, CD and Kit Folder) View the entire kit on at
http://www.bellinstitute.com/ResourceDetail.aspx?ResourceId=817&
READ CASE STUDY
View the entire PowerPoint Presentation sampled on the right and the entire ToolKit at: http://www.bellinstitute.com/ResourceDetail.aspx?ResourceId=817& |
BI-LO Thrive!: Creative Direction; Concept Development; Brand Creation; Logo Design & Development; Brand Messaging & Consistency; Brand Compliance; Grocery Health & Wellness Promotion; Monthly Publication; Circulars;
POS & Website Design; Content Marketing; Targeted Radio & Television; Editing; Photo Direction
& Styling; Media and Print Purchasing
READ CASE STUDY
[Ask about other successful Grocery Health & Wellness Programs as well as, Promotional Seasonal Grocery Programs
— all designed to increase sales and highlight new products!]
POS & Website Design; Content Marketing; Targeted Radio & Television; Editing; Photo Direction
& Styling; Media and Print Purchasing
READ CASE STUDY
[Ask about other successful Grocery Health & Wellness Programs as well as, Promotional Seasonal Grocery Programs
— all designed to increase sales and highlight new products!]
Similar programs designed for other retailers:
Shaw's: WELLBEING Weis Markets: HEALTHY Bites Ukrops: LIVE HEALTHY Redners: HEALTH-Cents Pathmark: Healthy Steps and LIVE Healthy FarmFresh: Healthy Course BigY: Living Well Eating Smart Acme Markets: Healthy Lifestyles Penn Traffic Stores: Fresh Ideas (P&C, BiLo Riverside, Quality Markets) Fareway: Cents-Able Health |
Wegmans Natures Marketplace, Natural Ideas: Creative Direction; Concept Development; Brand Messaging & Compliance; Grocery, Health & Wellness Promotion; Publication Design; POS Design; Content Marketing; Editing
READ CASE STUDY
Johanna Foods: Brand Messaging; Grocery Coupon Promotion; Catalog Sheets; Creative Direction & Design; Website Design
READ CASE STUDY
FlexOp 360 LLC: Creative Direction; Design; Logo Design & Development; Brand Messaging; Copy writing & Editing;
Website Design (flexop360.com)
READ CASE STUDY
Corporate Interiors: Brand Reinvention & Repositioning; Creative Direction; Logo Design; Mailer & Brochure Design; Marketing Materials
Miss America Organization: Creative Direction; Brand Repositioning; Content Marketing; Publication Design; Brochure Design; Photography Direction & Styling [Ask to see all 6 years!]
Filippo Berio: Brochure Design; Print Advertising; Brand Messaging & Compliance; Health & Wellness Promotion
Waist Watcher: Brand Reinvention; Outdoor Billboard Campaign; Grocery Coupon Program; Creative Direction; Copy Writing; Design
AstraFoods: Brand Compliance, B2B messaging, concept development, copy writing, product brochure, food styling, creative direction & design, photo direction
Johanna Foods/Ssips: Brand Reinvention, In-store Grocery Promotion Development, Creative Direction & Design
NuGenix: Creative Direction; Logo Design & Development; Brand Messaging & Consistency;
Brochure Design; Design of Training & Marketing Materials
Diamond Soul Essentials: Creative Direction; Logo Design & Development;
Brand Messaging & Consistency; Package Design; Marketing Materials
Fuzzy Slippers Marketing Strategies: Creative Direction; Logo Design & Development; Brand Development;
Marketing Materials; Website & Blog Design
Athalon Sportsgear: Brand Messaging; Catalog Design; Illustration; Photography Direction & Styling
Acer Engineering: Brand Messaging; Brochure/Folder Design; Copy Editing
Functional Facts: Creative Direction; Concept Development; Logo Design & Development; Program Integration;
Print Design; Writing
Print Design; Writing
Shaws Wellbeing: Creative Direction; Brand Messaging; Brochure Design; Copy Editing
GBCA: Brand Messaging; Brochure/Folder Design; Copy Editing
FLEXTEX: Catalog Sheet Design; Photography Direction & Styling; Copy Writing & Editing
LOWES (proposed) Clean Green & Mean Consumer Promotion: Program and Logo Development/Design; Brochure Design;
Store Signage Design (blade); Sales Associate Button Design
Store Signage Design (blade); Sales Associate Button Design
the Best Girlfriend Ever!: Creative Direction; Concept Development; Logo Design & Development; Brand Creation;
Brand Messaging & Consistency; Print and Website Design; Writing; Blog