I disagree with Rohn. It doesn’t necessarily have to be this way. Mainly because people are like brands and brands are like people.
All brands, like people, have a personality.
If a brand doesn’t create it’s own personality it’ll get it from it’s customers and in the very worst scenario from it’s competitors. Likewise if a person doesn’t have his/her own personality/values he/she will be influenced by the personalities and values of the people around them. When this happens the person becomes a follower. If however, a person is able to define who they are in clear, true, strong, uncompromised way their personality, like a strong brand, will not become the average of the five people they spend most time with… In fact, I propose that quite the opposite will happen. Those that have the ability to create a strong branded personality will rise to the top and become the leader of the five (or more) people they spend most time with.
Think about your brand (your personality).
1. Is my brand/personality unique?
2. What are the distinct traits and values of my brand/personality?
3. Is it believable?
4. Is the brand/personality easily understood? Am I communicating my brand/personality effectively?
5. Is the message consistent — no split personality when convenient?
©Mary Carol Sullivan 08/30/13
MARY CAROL SULLIVAN IS A CREATIVE DIRECTOR who will challenge your established ideas and offer fresh perspectives.
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