In most cases, the sales associate incentive programs worked. Are incentive programs expensive? Yes… and NO. Of course additional prizes, printed materials, training, etc. add to the costs of the traditional promotion (sweepstakes, demo, price reduction period, reward program etc.). However, the success of a manufacturer’s marketing plan is fully dependent on the follow-through of the sales associates on the retail store floor. With out their excitement, knowledge, and participation — no matter how much planning, how much development or how much money the manufacturer spent on the sales promotion — a marketing plan is not going to be fully successful with out their participation.
Associate incentive promotions that runs in conjunction with your consumer sales promotions to create excitement, educate, and help a manufacturer sell product is marketing dollars well spent. Consider including a promotion for the sales associate the next time you run a retail sale promotion. These associates are the manufacturer’s representatives at the store level — empower them, encourage them and reward them!
Ready to create retail promotional solutions for your marketing goals? Call me and let’s start brainstorming some ideas! 215-760-9360
©Mary Carol Sullivan 09/10/13
MARY CAROL SULLIVAN IS A CREATIVE DIRECTOR who will challenge your established ideas and offer fresh perspectives.
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