It’s funny how once we get out of the box we easily get stuck sitting on top of it. We get focused on just one plan of action that isn’t necessarily working, as easily as we get stuck sitting “in the box” focused on doing things the way everyone else does them. So, what do you? Quit and climb back down into the box? No way. You need to get up and walk around the box.
It’s hard to walk around a box. When you are doing it, you’ll find you are sideways and upside down. It can be scary unless you are a skilled high rocks climber — or a creative marketer!
Explore what’s working. Be honest about what is not working. Turn sideways, look upside down and backwards. You need to know about all your marketing options and what options best work for your type of business — why and when they work. Don’t be afraid to change — anything. AND, most importantly, don’t hire a rock climber to do this job with you… unless, they happen to also be a creative marketing professional. You’ll find a creative marketer will have the tools to guide you to the answers to the problems that are keeping you stuck… Answers may be just a step beyond where you were sitting.
© Mary Carol Sullivan 01/12/15
MARY CAROL SULLIVAN IS A CREATIVE DIRECTOR who will challenge your established ideas and offer fresh perspectives.
www.linkedin.com/pub/mary-carol-sullivan/5/692/3b7/
spiderpaint@verizon.net