Of course, a project is going to evolve as new ideas and information are introduced. This comes with the territory when working with teams of people, in an industry where technology and market information changes daily! Great creative should get better as these ideas unfold. A GOOD Creative Director, not only has a designer’s eye but…
• She will keep the ideas filtered and focused.
• She communicates well with her internal teams, as well as, well as the client.
• She knows the importance of scheduling and whom to turn to get things done to keep the job on-track.
• She has answers and knows how to get the answers she doesn’t.
• She knows the latest technology — what applies to the job and what doesn’t.
• Most importantly, she understands how to keep everyone motivated and inspired
— so there is more “HOORAY!” at the end of the job.
www.marycarolsullivanportfolio.com